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Carbon Label Piloted
dydd Gwener 16 Mawrth
The Carbon Trust has launched a carbon reduction label that demonstrates a commitment from companies to reduce the carbon footprint of their products.
In this initial phase of the scheme’s development, the label will be trialled by a number of brands including Walkers, Boots and innocent, in order to test and build consumer understanding. The aim is for the new label to help consumers make purchasing decisions by displaying a measure of a product’s carbon content from source to store. The first product to appear on shelves with the new logo will be Walkers Cheese and Onion crisps - the company’s biggest selling flavour. The new packs will appear in major supermarkets and independent retailers from mid-April and people will also be able to read more about the initiative on a new website. The label is based on an experimental methodology developed by the Carbon Trust during the past 18 months for measuring embodied carbon and will be applicable to a range of products. The pilot scheme will be reviewed by a Technical Advisory Group with members from across Government, business, environment and consumer groups. The review will include a consultation with industry and stakeholders. Companies displaying the label will sign up to a ‘reduce it or lose it’ clause whereby if they fail to reduce the carbon footprint of the product over a two year period they will have the label withdrawn by the Carbon Trust. Tom Delay, Chief Executive of the Carbon Trust, commented: "Everything we do or buy has a carbon impact and it is clear that consumers and business want to take action to help tackle climate change. We believe this label, with its built-in commitment to reduce the product’s carbon footprint, will act as a powerful bridge connecting carbon-conscious companies and their customers. "This is the start of an exciting journey; we do not have all the answers yet but it is time to take action. We are confident that companies will want to demonstrate their commitment to act on climate change by working with us to develop this scheme. Establishing one standard, credible way of measuring a product’s carbon content will empower consumers to make informed decisions as well as driving businesses to invest in lowering the carbon content of their products." Richard Reed, Co-Founder of innocent, added: "innocent wanted to know where every last gram of CO2 was being generated across our entire business system. Now we can make sure that we reduce our footprint down to the absolute minimum. We’re determined to concentrate on positively influencing the future, and telling our consumers how we are doing as we go."
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